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According to the Travel Industry Association, more than half of all U.S. adults say they would be more willing to select a hotel that demonstrates environmental responsibility.
“Putting the ‘eco’ in front of your name gets attention,” said Ted Martens, director of outreach and development at Sustainable Travel International, a nonprofit organization that educates travelers and travel providers about conservation.
That was certainly the case for Old Town Manor in Key West. Converted by new owners, the bed and breakfast saw a big increase in business when it went green.
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